Aon: Stop Putting Members in the Middle: Rethinking Variable Copays to Support Smarter Care ChoicesJune 2026
Variable copay plans sound good on paper. The idea is simple: charge different copays for higher quality providers, and people will naturally move toward the lower cost options, helping to “bend the cost curve.” In reality, these designs can make things more complicated for members without tackling the real drivers of healthcare cost. Instead of […]









