Employers are spending more on benefits than ever and yet utilization rates remain stubbornly low. New research from Benifex reveals a striking gap: 64% of employers expanded their benefits in the past year, but only 32% of employees noticed any change. The problem isn’t what’s in the package. It’s whether employees can find what they need when it matters most. In this episode, Adam Mason, Chief Strategy Officer at Benifex, makes the case for discoverability as the new benchmark for benefits success. He explores how AI is moving beyond keyword search toward true contextual understanding, surfacing the right support at the right moment, whether that’s a health scare, a new baby, or a financial crisis. We also dig into what the research says about behavioral nudges, why even millennials want benefits to feel human rather than algorithmic, and what it takes to get started.
