Creating truly, connected care: How Nielsen reached 90% household registration with All-Included Care
In 2015, leading media intelligence company Nielsen sought an innovative partner to help address the following challenges:
- Steering members to high-quality providers
- Creating a single “front door” for members to access benefits
- Driving engagement in Nielsen benefits
They partnered with Included Health, and in 2016 they implemented Expert Medical Opinion for their US-based medically enrolled population. Utilization of the service was high from the start, with more Nielsen members completing expert opinion or referral cases in the first month than the prior 12 months with their previous vendor.
In 2019, Nielsen added Navigation, providing their members with a “front door” for all of their healthcare needs. By 2021, Nielsen achieved 92% member satisfaction and a 98% increase in visits to top quality providers. Financially, Included Health saved Nielsen’s members $395K collectively through claims advocacy services, while Nielsen saw a 2.6:1 ROI.
Recognizing the cumulative value of these services, Nielsen expanded their offerings to include Primary Care, Everyday & Urgent Care, and Communities. With these additions, Nielsen’s members now have access to Included Health’s most comprehensive solution, All-Included Care. Today, 90% of Nielsen households are registered through Included Health.
By combining guidance, advocacy, and care delivery on a truly connected platform, Nielsen is seeing better member engagement, improved health outcomes, and lower downstream costs for their members’ care. Read the full Nielsen Success Story here.